Natalie Portman has launched a new website giving film fans a chance to go behind the scenes on the making of films.
‘Making Of’ is founded by the actress along with consultant Christine Aylward. The pair have showed off the site and answered questions as part of a lecture series at the Apple Soho store in conjunction with the Tribeca Film Festival.
“I always find that when people visit me on site, they’re always so interested in how everything happens and what goes on,” says Natalie Portman.
“We realized there really isn’t a centralized place on the Web to get all that information, to hear from all the various parts of the team that make a film.”
She was quick to emphasize the site is a dot-com, meaning it hopes to make money.
Co-founder Aylward called it a “traditional Internet company” and indicated she has fielded interest from sponsors but the initial focus is on gathering content that people will want to watch.
So far ‘Making Of’ features lengthy conversations with actors Jason Bateman, Billy Bob Thornton, Olivia Thirlby as well as directors Ron Howard and Michel Gondry.
Portman and Aylward say they will soon add dozens more interviews as well as a community section where fans can interact with each other and professionals in the movie making business.
So should mainstream media companies who cover the entertainment industry be worried?
“There’s room for everyone,” laughed Natalie, before adding, “the people who provide the content that people really are looking for are the ones that succeed.
“Whether it’s quality or not is questionable, but obviously what people want sort of rules.”
Natalie Portman also has her own production company Handsomecharlie Films.

source: news.sky.com

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